Hello! I’m Ileana Báez,
the puertorrican illustrator behind @LeapToTrend.
I'm a lettering artist and illustrator based in Tampa Bay, Florida. I use my art to help global brands and small businesses connect with their Latino audiences. I specialize in creating uplifting and inspiring lettering & illustrations in Spanglish for Latino women.
With a background in Product Management and Photography, in 2018 I launched Leap To Trend to create good vibes, positive affirmations and empowerment through Art.
I draw inspiration from my Latino roots, music, folklore, and culture to create vibrant, inspiring, and authentic designs. Embracing Spanglish as my superpower, allows me to connect with my audience on a personal and relatable level.
email: hello@leaptotrend